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Advise Sarah on whether PEST analysis is the most useful method for SH when developing a new business strategy.
Business 9609 · AS & A Level · Business strategy
Business strategy — practice question
Refer to the case study, the appendices and the consultant’s PEST analysis on Sarah's Headsets (SH).
Worked solution & mark scheme
This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Blue ocean strategy: mixes product differentiation with low cost to create new markets and demand; aims for uncontested markets to gain competitive advantage” …
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