Business 9609 · AS & A Level · Business strategy

Business strategy — practice question

(a)[4]

Look at Table 1.2. Work out the price elasticity of demand (PED) for bespoke clothing.

(b)[12]

Evaluate the usefulness of PED and income elasticity of demand (YED) for SCC’s sales forecasting for mass-produced clothing.

Worked solution & mark scheme

This 16-mark question has a full step-by-step worked solution and mark scheme. One marking point: Accurate calculation of % change in quantity demanded (for example, −15 / 300 × 100 = −5%).

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